John Campbell

Breakout Group

Friday Morning

John Campbell

“Mini Online Focus Group of Your Case”


    • attorneys who are selected will have the chance to have their case run as an online study ahead of the workshop
    • Campbell will build and run each case according to the Empirical Jury model. 
      • Attorneys will receive diagnostic data about their case, analysis of juror decision-making, juror comments, and additional analytics.
      • participants will study the basics of data-driven decision making in the first 30 minutes of the workshop.
    • The final 2.5 hours will be dedicated to having attorneys present their basic case facts and the study findings
      • The entire team will work through the results to improve the case.
    • To make sure the studies can be accurately run, case write-up requirements will be strictly enforced. This is the only way to ensure that data is reliable and useful
  • limited to 8 participants

Participant Selection Process:

  • Applicants should submit a description of their case and their reasons for wanting to study it. The submission should be 100 words or less.
    • Attorneys will be provided an example & template for this

Case Write-Up Requirements & Guidance

  • Each participant must provide a write up of their case. Maximum 400 words per side. 800 words total.
    • The case must be focused on one claim and one defendant.
    • The case must be written clearly and cleanly so that any juror can understand it.
    • The case write-up can include basic images or diagrams to make the case easier for jurors to understand.
    • The presentation must be drafted in Microsoft Word and fored neatly.
  • The attorney must provide a list of the top 5 reasons a juror could vote for the plaintiff and the top 5 reasons a juror would vote for the defense. These will be used for jurors to rank so we can better understand their decision-making and the top issues driving the case.

Required Structure

Plaintiff Case

  • Overview (who is suing whom, why, what is the core claim?)
  •  Liability Case (Headings as needed with basic case on liability laid out in simple a form that jurors can understand)
  • Fault (address any comparative if appropriate)
  • Damages (brief explanation of damage case and then one total request for damages that combines economic and noneconomic damages into one final ask)

Defense Case

  • Overview (set table from defense side, explain why they are not liable, personalize defense as appropriate)
  • Liability Defense (headings as needed with basic defense including response to plaintiff issues)
  • Fault (response to fault if appropriate)
  • Damages (response to damages if appropriate)

*Applicants must submit their case descriptions to by September 24th, 2021*