How to Brainstorm the Best and Worst Facts in Your Case and Develop Case Frames and the Most Persuasive Story
Come learn creative cutting edge trial techniques from the powerhouse women of Athea Trial Lawyers; Randi McGinn, Deborah Chang, Bibi Fell, Zoe Littlepage and Lisa Blue
How do great trial lawyers come up with case frames and themes? Through group brainstorming sessions like the one we will demonstrate with full audience participation, including:
- finding your best facts
- finding and addressing your worst facts
- framing your case to tell the most persuasive story
- finding the best timeline and point of view from which to tell your story
- We will discuss use of different types of focus groups to hone your message and story, including:
- in office focus groups
- on line focus groups
- Man-in-the-Moon focus groups
- conducting your own or using a professional?