David Ball

Friday, October 29th, 2021 // From 1:30pm to 5:00pm

Subject: “Preview of upcoming Damages, Evolving book” & “New Damages Drivers”

3 hr Lecture


David Ball, who wrote trial advocacy’s best-selling strategy book – David Ball on Damages — is a litigation researcher and strategist with North Carolina’s Malekpour & Ball Consulting. He is the nation’s most influential jury consultant, communications expert, and advocacy teacher. His training is in science, engineering, and small-group communications, and he is a 30-year veteran of the professional theater. Dr. Ball and his partner, lawyer/consultant Artemis Malekpour, consult on civil and criminal cases across the country. They are routinely credited with turning the most difficult cases into significant victories. They are the nation’s only trial consultants qualified to safely and comprehensively guide attorneys with Reptilian, David Ball on Damages, and David Ball on Criminal Defense methods and strategy. Their hundreds of brainstorming sessions – “WorkDays” – have become the gold standard for case-strategy development. Dr. Ball has taught law students at North Carolina, Wake Forest, Pittsburgh, Minnesota, Roger.

Lecture Details

Hour 1 – “Preview of upcoming Damages, Evolving book”

  • Juries change
    • Learn new approaches & methods to tailored to them that work for all sizes & types of cases

Hour 1 – “New Damages Drivers”  

  • Neuroscience & decision making in juries
    • How high a verdict to fight for?
    • How can you make jurors fight for high enough money without giving in.
    • How to unify them around those higher figures?

Hour 2 – “Long-ignored injuries rediscovered”

  • What to look for, how to find it, and how to maximize their power in mediations and trials.

Hour 3 – “Unsuspected landmines”

  • Today’s jurors are uniquely susceptible to particular kinds of landmines
    • Those the defense cannot use but jurors can and routinely do
    • What are those landmines?
    • How do you find them? What do you do about them?