Eric Oliver

Saturday, October 30th, 2021 // From 8:30am to 12:00pm

Subject: Discovering, Developing, then Delivering Your Client’s Case AS A STORY

3 hr Lecture


Eric Oliver is a national trial consultant with over 35 years experience working with and training trial attorneys. He has been integral to the successful resolution of thousands of cases and has helped produce several first-of-their-kind outcomes. You’ll find his clients in the nation’s top firms and the most dynamic solo practices.

Eric’s specialty lies in how persuasion and perception of facts affect legal decision making. When attorneys begin giving equal effort to presenting a well developed case story effectively, decision makers (both in and out of the jury box) usually end up leaning their way. And given the fact that 95% of civil cases never reach a jury trial, Eric is one of the few who makes certain that his attorney clients are still prepared with compelling stories and persuasive skills to successfully influence judges at the bench, mediators, arbitrators, and other attorneys.

An expert in verbal, non-verbal, implied and visual communication, Eric emphasizes building case story presentation plans that integrate well-crafted themes, metaphors and visual presentations with witness and attorney performance.

Lecture Details

Juror science is well settled on the following key truths about legal decision-making: 

  • Jurors, and all legal decision-makers, DO “rewrite” the facts and the law in each case to produce a private narrative or story. 
  • Jurors, and all legal decision makers, DO NOT use the actual facts and the law to do this, but rely other-than-consciously on their perceptions of the facts and the law instead.

To most persuasively address these truths, trial attorneys must be fully prepared to do the following: 

  • Manage the perceptions they are inviting from decision-makers’ other-than-conscious process, and, 
  • Deliver the case as a story – not just as a “case”. 

Discovering Your Case as a Story

  • See how to most effectively plumb the invaluable resources of a focus group to clearly illuminate where you are right – and where you are just really wrong – about your preconceived notions of your client’s case story as it is most likely to be perceived by most jurors, most of the time. 

Developing Your Case as a Story

  • See how to construct a case as a story, focusing on both the basic elements that provide decision-makers a narrative foundation, as well as the sequencing of the story delivery for voir dire, opening and the sequence of early witnesses. 

Delivering Your Case as a Story

  • See how to fully integrate the visual channel of your case story presentation with your words, your actions and in your thoroughly integrated use of demonstrative visuals supporting every single frame of your most effective case story—especially with your witnesses, not just in opening. Impassioned oration and “Stacks o’ Facts”, even at their best, are simply no longer adequate.