Harry Plotkin

Friday, October 29th, 2021 // From 1:30pm to 5:00pm

Subject: Jury Selection 2021

3 hr Lecture

Biography

Harry Plotkin is a nationally-renowned jury consultant and leading voice in the field of juror decision-making, psychology, and persuasion. When many of the best trial lawyers in California (or nationally) go to trial, they call Harry. He has helped trial lawyers win some of the biggest and most difficult verdicts in over a thousand civil trials by selecting juries in court, focus grouping cases, and shaping the trial themes and opening statements that persuade jurors to deliver justice for the good side.

Mr. Plotkin now works exclusively for plaintiffs in injury and employment cases. In the past 6 six years alone, he has selected the jury in 38 different eight-figure verdicts, which include trials involving claims of product defect, defamation, auto negligence, failure to prevent child abuse, medical malpractice, wrongful death, wrongful termination, trip-and-fall, dangerous condition of public property, wrongful arrest, insurance bad faith, and traumatic brain injury, among many others.

As a loyal partner of trial lawyers, he has worked with 21 recipients of CAALA’s trial lawyer of the year award and has selected over a dozen juries that resulted in his client winning trial lawyer of the year awards in CAALA, OCTLA, and CASD since 2014.

Lecture Details

Jury Selection: How did you pick that jury?

  • Hour 1 – “How did you pick that jury? 
  • Example: Ryan Saba’s $25 million dangerous condition verdict against a local city
    • The facts of the case and the case-killing hurdles
    • What we learned from focus groups
    • The trial lawyer explains his/her themes and plans for winning over the jury
    • Profiles of the jurors we were targeting to strike
    • The key voir dire questions and why
    • How we dealt with bias and cause during the jury selection
    • The jury we ended up with, and why they were perfect for our case
  • Hour 2 – “How did you pick that jury?
  • Example: Dan Kramer’s $12.6 million premises liability jury
    • Facts of the case and the case-killing hurdles
    • What we learned from focus groups
    • The trial lawyer explains his/her themes and plans for winning over the jury
    • Profiles of the jurors we were targeting to strike
    • The key voir dire questions and why
    • How we dealt with bias and cause during the jury selection
    • The jury we ended up with, and why they were perfect for our case
  • Hour 3 – “How did you pick that jury? 
  • Example: Greyson Goody’s $6.4 million auto crash jury
    • Facts of the case and the case-killing hurdles
    • What we learned from focus groups
    • The trial lawyer explains his/her themes and plan for winning over the jury
    • Profiles of the jurors we were targeting to strike
    • The key voir dire questions and why
    • How we dealt with bias and cause during the jury selection
    • The jury we ended up with, and why they were perfect for our case
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