John Campbell

Thursday, October 28th, 2021 // From 1:30pm to 5:00pm & Saturday, October 30th, 2021 // From 1:30pm to 5:00pm

Subject: Big Data Revolution, Data Driven Law: Prepping for Trial

3 hr Lecture & 3 hr Lecture with Sean Claggett

Biography

John Campbell, JD is trial and appellate lawyer turned law professor turned jury researcher.

John trained as a trial lawyer under John Simon, a member of the Inner Circle of Advocates, and then went on to become a successful consumer attorney. John’s verdicts and settlements exceed $350 million. John has also handled appeals in the Eighth, Second, Tenth, and Fourth Circuit, as well as the United States Supreme Court and a variety of state courts.

For the last nine years John has served as a professor at the University of Denver Sturm College of Law. He founded the Civil Justice Research Initiative, dedicated to better understanding jury behavior through rigorous empirical research. John’s academic work has appeared in top law reviews and in various peer reviewed journals.
John’s knowledge of how to use big data and online studies led to demand for him to do the same on individual cases. He founded Empirical Jury. In only a few years, Empirical Jury has emerged as a cutting-edge firm that uses big data and scientific approaches to equip attorneys to obtain the best result possible for clients. Empirical Jury has been involved in verdicts in excess of $565 million, has worked on high profile criminal cases featured on Court TV, and is routinely called on to analyze some of the most complex and consequential cases in the country.

Lecture Details

“Big Data Revolution”

How Can Data Be Harnessed and Used?

  • Basic vocabulary every lawyer needs to access the growing body of research regarding jurors
  • How empirical research is used in jury research: academic & private
  • How to find NEW jury research
  • Overview of existing jury research threads

 

Case Studies in Data

  • Espana vs. Republic Services ($38 million)
  • Gaglione vs. Medicwest ($29 million)
  • William Beaumont Hospital ($130 million)

 

Practical Takeaways from Studying over 200 Cases involving over 80,000 Jurors

  • Whether or not to include economic damages when they could be a “low anchor”
  • Lessons for proving mild TBI
  • The relationship between damage requests and liability
  • Using word clouds to “read jurors’ minds”
  •  Identifying and co-opting defense positions
  • The role of attorney and plaintiff credibility in close liability cases
  • How to use scoring metrics to pick cases, value cases, and pick juries

 

Data-Driven Decision Making

Data-Driven Decision Making (DDDM) is the standard in business. Tesla, Google, Apple, SpaceX, and Amazon don’t make decisions based on their gut alone. Neither should attorneys. Sean and John will discuss their method for using data obtained from in-person and online focus groups, combined with a working knowledge of jury literature and research, to shape your case from file to trial. These methods have been involved in over $1 billion in verdicts in the last 5 years alone. Their model for Data-Driven Law is a blueprint to systematically improve case selection, avoid common pitfalls relating to experts and witness preparation, identify blind spots before the defense does, prepare for trial, pick a jury, and in general, turn ordinary results into extraordinary ones

Hour 1 – “Jury Psychology & Empirical Research”

  • Basic vocabulary every lawyer needs to access the growing body of research regarding jurors
  • The basics of how empirical research is used in jury research, academic and private
  • Summaries of some of the findings from the last 20 years of empirical research on juries

Hour 2 – “How to Apply Data to Your Practice”

  • Participate in a sample online study and learn some of the basics of data analysis and interpretation
  • Ideas for using data, big and small, to make better decisions and improve case results at each phase of trial

Hour 3 – “Experience-based Advice”

  • Lessons learned from studying over 200 cases involving over 50,000 jurors:
    • Whether or not to include economic damages when they could be a “low anchor”
    • Lessons for proving mild TBI
    • The relationship between damage requests and liability
    • Using word clouds to “read jurors minds”
    • Identifying and co-opting defense positions
    • The role of attorney and plaintiff credibility in close liability cases
    • How to use scoring metrics to pick cases, value cases, and pick juries

 

Sean & John will explain:
How they use data in their cases and when working with other attorneys
Preparing for Trial: Attorney Prep and Case Prep with Data
Results (discussion of real-life use of Sean and John’s methods in recent multi-million dollar verdicts)

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