John Campbell, JD is trial and appellate lawyer turned law professor turned jury researcher.
John trained as a trial lawyer under John Simon, a member of the Inner Circle of Advocates, and then went on to become a successful consumer attorney. John’s verdicts and settlements exceed $350 million. John has also handled appeals in the Eighth, Second, Tenth, and Fourth Circuit, as well as the United States Supreme Court and a variety of state courts.
For the last nine years John has served as a professor at the University of Denver Sturm College of Law. He founded the Civil Justice Research Initiative, dedicated to better understanding jury behavior through rigorous empirical research. John’s academic work has appeared in top law reviews and in various peer reviewed journals.
John’s knowledge of how to use big data and online studies led to demand for him to do the same on individual cases. He founded Empirical Jury. In only a few years, Empirical Jury has emerged as a cutting-edge firm that uses big data and scientific approaches to equip attorneys to obtain the best result possible for clients. Empirical Jury has been involved in verdicts in excess of $565 million, has worked on high profile criminal cases featured on Court TV, and is routinely called on to analyze some of the most complex and consequential cases in the country.
How Can Data Be Harnessed and Used?
Case Studies in Data
Practical Takeaways from Studying over 200 Cases involving over 80,000 Jurors
Data-Driven Decision Making (DDDM) is the standard in business. Tesla, Google, Apple, SpaceX, and Amazon don’t make decisions based on their gut alone. Neither should attorneys. Sean and John will discuss their method for using data obtained from in-person and online focus groups, combined with a working knowledge of jury literature and research, to shape your case from file to trial. These methods have been involved in over $1 billion in verdicts in the last 5 years alone. Their model for Data-Driven Law is a blueprint to systematically improve case selection, avoid common pitfalls relating to experts and witness preparation, identify blind spots before the defense does, prepare for trial, pick a jury, and in general, turn ordinary results into extraordinary ones
Hour 1 – “Jury Psychology & Empirical Research”
Hour 2 – “How to Apply Data to Your Practice”
Hour 3 – “Experience-based Advice”
Sean & John will explain:
How they use data in their cases and when working with other attorneys
Preparing for Trial: Attorney Prep and Case Prep with Data
Results (discussion of real-life use of Sean and John’s methods in recent multi-million dollar verdicts)