How to use an inexpensive mock jury test protocol to identify the plaintiff and defense themes that will be found by jurors to be morally blameworthy within your case facts.
How to take those themes of moral blame and frame your narratives and evidence to elevate the juror felt moral blame of defendant and reduce feelings of moral blame of plaintiff.
Review of tort cases demonstrating how changing narratives to focus on most significant moral blame in case can raise ordinary verdicts into extraordinary verdicts.