Focus Groups and Mock Trials – How to Test When You Can’t Afford a Professional

This talk explores the critical role of focus groups and mock trials in refining legal strategies. We'll discuss how these methods provide invaluable insights into juror perceptions, helping you to identify case strengths and weaknesses. The presentation will cover pitfalls commonly seen when attorneys conduct their own focus groups, best practices for designing effective focus groups and mock trials, and interpreting results. Attendees will gain a deeper understanding of how these tools can shape trial strategy and improve outcomes and will walk away understanding how to conduct studies in a reliable, valid method.