Marketing for Exponential Growth the “Hammer” Way: Darryl Isaacs’ Marketing Playbook (FRIDAY)

DAY 1: BUILD A 9-FIGURE LAW FIRM THROUGH EMPATHY, VULNERABILITY, AND STORYTELLING

Hour 1: The Journey from Solo Attorney to $2 Billion Firm

Learn Darryl’s personal journey from struggling law student who failed the bar exam twice to owner of a 30-year personal injury juggernaut with over $2 billion in recovery for clients. He’ll teach you:

• The one key that matters most to build a consistently profitable & growing law firm
• How to build a reliable team of loyal employees
• How to structure a law firm that runs itself

Hour 2: Marketing That Gets Million-Dollar Cases

Darryl “The Kentucky Hammer” is known nationwide for his Super Bowl commercials and his large social media following. He will share:

• How to harness the power of local, organic, and social media to grow your awareness
• The top 5 marketing mistakes lawyers make that cost them better leads
• What lawyers need for an effective marketing department

Hour 3: Signing 30% More Cases in Intake

Darryl’s intake department has grown their closing rate by a third in the last two years, and he’ll share the important changes he put in place to make it happen. Changes like:

• Thorough tracking of lead sources, intake call monitoring, and data tagging in your case management system
• Properly motivating and incentivizing your team
• Improving call response time, customer interaction, and follow-up

Hour 4: Better Case Results & Client Experience

Darryl prides himself not only on case results, but on the client’s positive experience. In this session, Darryl will discuss:

• Creating proper client expectations
• Building automated update processes
• Using KPIs for team member performance

Hour 5: Social Proof & Public Events

Darryl’s public awareness is high for more than just his ads. He also builds immensely positive public awareness through:

• Consistent gaining of positive online reviews
• Leveraging testimonials and current & former client referrals
• Attending, sponsoring, and putting on public and televised events

Hour 6: Guided Q&A/Ask Me Anything

Darryl’s primary goal for lawyer events is to provide the exact help that they need to grow from where they are currently. The final Q&A hour is open for:

• All questions about marketing & management
• Discussions of branding yourself & your firm
• Honest appraisals and suggestions on programs, systems, and companies of benefit to attorneys