Marketing for Exponential Growth the “Hammer” Way: Darryl Isaacs’ Marketing Playbook (SATURDAY)

DAY 2: MILLION-DOLLAR MARKETING & BRANDING FOR TRIAL ATTORNEYS

Hour 1: From “The Heavy Hitter” to “The Hammer”- My Journey to a Billion-Dollar Brand

Darryl has used more than one slogan and nickname over his career. In this session, he breaks down:

• Where he got his nicknames and slogans, and why they were so effective
• The power of embracing a public presence for your business success
• How his brand has brought him more business than he can handle

Hour 2: Building Your Personal & Firm Brand

Both Darryl and his law firm, Isaacs & Isaacs, are well known in all three of his practicing states. In this session, he will share:

• Why you should brand yourself AND your law firm
• The importance of logos, slogans, websites, phone numbers, and other branding elements
• The important distinction between branding & marketing that lawyers get wrong

Hour 3: Making Powerful Marketing Content

Darryl has made over a thousand commercials in his 30 years in business, and he has learned a lot about what marketing content WORKS. He will share:

• What marketing platforms provide the best ROI
• The key details that make an ad effective on social media
• The key to presenting an effective public persona

Hour 4: The Power of Digital & Social Media

Darryl was an early adopter of TV advertising, and he has embraced online marketing in recent years as well. He will share:

• How to build a brand using both paid & organic social media
• What you need for an effective digital media strategy
• How to leverage your own data to make your social media presence more effective

Hour 5: Grassroots Events, Outreach & Gifting

Darryl’s events, from his school backpack giveaway to the dog adoption event, are well known and popular events that get him many contacts, clients, and free publicity. In this session, he covers:

• How public events provide free publicity and raised profile
• How to build a following with outreach & giving
• Leveraging contacts to create Top of Mind Awareness

Hour 6: Guided Q&A/Ask Me Anything

Darryl ends every day with a session for attendees to ask every question they have about their own law firms and how to grow, profit, and become better lawyers and business owners. This final Q&A session is open for:

• All questions about marketing & management
• Discussions of branding yourself & your firm
• Honest appraisals and suggestions on programs, systems, and companies of benefit to attorneys