MEET THE CHALLENGE OF IMPAIRED JUROR ATTENTION

Despite a trial lawyer’s best intentions, it is likely that the quality and quantity of undivided attention they are likely to receive from their jurors is going to be fractured at best.

It is unfortunate but true that today’s jurors will all answer “No” to the question, “May I have your full attention, please?” – no matter what they say out loud. And when you lose decision makers’ attention, engagement and persuasion go with it.

Eric has been collecting the latest research on this crucial component of juror perceptions and he brings the results to arm you with the knowledge about impaired juror attention and a wide range of recommendations for how to deal with it on your clients’ behalf.
This problem spans more than just the surface challenge of shortening attention spans. It has three major components, each of which requires targeted efforts to address. Impaired attention affects every person in the courtroom in three distinct and interconnected ways:

It is FLEETING – It is not as long

It is FRAGLE – It is not as strong

It is FRAGMENTED – It is very easily distracted.

Because impaired attention has become so pervasive, and because nobody can just choose to overcome it at will anymore, it is up to the trial lawyer to adjust the delivery of her/his client’s case story to grab every bit of juror attention when and wherever possible, by whatever means are necessary. Come and learn how that’s done.