Power-Driving Damages

How to get jurors to:

• want to provide substantial damages verdicts
• resist jurors in deliberations who try to keep damages low?

How to motivate jurors in the deepest, most motivating ways.

How to apply damages strategies that work not only in extremely large but even in smaller cases – and how to turn the supposedly small cases into large ones?

How can you adapt to and take best advantage of the concerns and motivations of today’s jurors when it comes to damages verdicts?

This program covers what the research shows -- and what David and Artemis have developed, focused on, and refined -- that applies to every kind of case and that will maximize your recoveries.

Harnessing juror empathy. Among the most important damages drivers is the level of empathy (very different from sympathy) that jurors feel for your client. We’ll cover practical ways to make that happen.

Reptile today. The fundamental principles of Reptile have become part of most good advocacy today even when attorneys are not aware that that’s what they’re doing. We’ll cover the basics, how to apply them, why it makes such an enormous difference in trial, and where to learn more.

Punitive damages. Key strategies and arguments for punitive damages, including methods that are useful even when you cannot claim punitives. Key strategies, help with getting a punitive issue on the verdict form, and where to learn more.

Compensatory damages that deter. Framing your case so that jurors will be motivated to provide full and proper compensation partly as a way to deter future bad conduct – which is a major driver of damages.

Maximizing the power of damages fact witnesses. Why and how to use these indispensable witnesses as powerful damages drivers -- and how to find and prepare such witnesses.

The worst damages: Respect/disrespect, mobility.immobility, isolation, and other underused damages drivers, how to find and use them in your case, and why they work.