Victim To Victor: Cast Your Client (and You!) In The Right Role and Win Your Case

Your Central Damages Theme IS The Victor Story

In the courtroom, the story you tell can make all the difference between winning and losing your case. The key question is: Are you telling the right story of your client?

Portraying your client as a "Victim" is the wrong story. Instead, as the lawyer, director, and storyteller, you will be far more effective by casting your client as "The Victor." In this role, your client is empowered, resilient, and worthy of justice.

But it's not just about avoiding the "Victim" trap for your client—you must avoid it for yourself as well. In this presentation, Jesse will show you how easily you can fall into this trap and how to steer clear of it.

For many attorneys, the "Victim to Victor" approach is a radically counterintuitive methodology. It reshapes how you cast your client and frames your entire case to the judge and jury. This presentation will equip you to better prepare your clients for trial and help your jurors form the vital emotional connection necessary to act in your client’s favor.

Key Areas Addressed:

• Witness Preparation: Preparing your witnesses to embody their true role.
• Storytelling: Crafting compelling narratives that resonate with the jury.
• Emotional State Management: Harnessing the power of joy in the courtroom.
• Direct Examination (The 3 Acts): Can’t vs Try Stories- Techniques to highlight your client’s strengths on the stand
• Presentation Skills: Enhancing your delivery for maximum impact.
• Maximizing Damages: Redefining the narrative of your case through the victim to victor framework